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What is 1st-party data?
1st-party data is collected directly from users, typically through identifiable interactions (e.g. logins, settings) or 1st-party cookies set and read by the website the user is on (e.g. to help stay logged in). 1st-party data can be gathered through any channel – such as cloud services, website, app, call center, email, text/chat messaging, social media, mailers, purchases, point-of-sale interactions, in-store beacons, and loyalty programs.