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Compound Startup
What is a compound startup?
A compound startup offers a set of closely integrated tools in a consolidated system. It seeks to solve multiple problems in a seamlessly interoperable product that is best-in-class across its offering portfolio. The concept is grounded in the idea that B2B SaaS is maturing and that startups increasingly have to solve broader business problems. In other words, “compound startup” advocates believe the well of problems that focused point solutions can effectively solve in a differentiated way is drying up.
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