close
6 Pages
Back to Glossary
Livestream Shopping
What is livestream shopping?
Livestream shopping is a live, interactive approach to ecommerce in which creators/sellers livestream and share, discuss, and sell products and collectibles. Livestream shopping is highly engaging, with influencers telling stories and answering buyer questions live. By keeping viewers on the app, influencers can accelerate the audience's journey from product discovery to purchase. Conversion rates can be dramatically higher than traditional ecommerce, and companies can also see a substantially lower product return rate because consumers can ask questions and see sizes and colors.
Related Briefs