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6Pages is a fantastic source for quickly gaining a deep understanding of a topic. I use their briefs for driving conversations with industry players.
— Associate Investment Director, Cambridge Associates
“
6Pages write-ups are some of the most comprehensive and insightful I’ve come across – they lay out a path to the future that businesses need to pay attention to.
— Head of Deloitte Pixel

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Jul 7 2023

Media Special Edition AI

Special Edition: Generative AI deepens identity as a business model

8 min read

Special Edition

In this brief, 6Pages delves into how generative AI is accelerating the shift towards identity as a business model. Specifically, we explore how synthetic media is allowing notable individuals to sell their likenesses, even as they age.

Generative AI will make the entertainment industry dramatically more productive and agile. However, celebrities and studios will likely capture an outsized proportion of the value.

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