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WEEKLY 3 SHIFTS EDITION
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Special Edition
In this brief, 6Pages delves into how generative AI is accelerating the shift towards identity as a business model. Specifically, we explore how synthetic media is allowing notable individuals to sell their likenesses, even as they age.
Generative AI will make the entertainment industry dramatically more productive and agile. However, celebrities and studios will likely capture an outsized proportion of the value.
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