Read by
BCG
500 Startups
Used at top MBA programs including
Stanford Graduate School of Business
University of Chicago Booth School of Business
Wharton School of the University of Pennsylvania
Kellogg School of Management at Northwestern University
Reading Time Estimate
8 min read
Special Edition
In this brief, 6Pages delves into how generative AI is accelerating the shift towards identity as a business model. Specifically, we explore how synthetic media is allowing notable individuals to sell their likenesses, even as they age.
Generative AI will make the entertainment industry dramatically more productive and agile. However, celebrities and studios will likely capture an outsized proportion of the value.
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