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6 Pages
Summary
  • Short-form video app TikTok has grown rapidly since its 2017 launch, reaching 1.5B downloads globally (110M+ in the US) with 800M+ monthly active users.
  • In 2018, it was downloaded more often than Facebook or Instagram, and in the most recent Q3 2019 was among the top 3 non-gaming apps downloaded worldwide.
  • TikTok’s meteoric rise has generated admiration as well as controversy, spurring responses by tech firms, rival startups, consumer brands, and lawmakers globally.
  • The reaction is putting pressure on TikTok, which just saw global installs decline for the first time; its future will depend on its ability to retain users while navigating competitive and geopolitical shifts.
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