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Summary
  • Facebook just launched a limited US test of a dedicated news tab called Facebook News with 200 news publishers and 200K users, the latest in a spate of news aggregator activity from tech firms, publishers and startups.
  • Digital news publishers like News Corp and CNN also recently announced plans to build their own news aggregators.
  • While the incumbents like Facebook, Google, and Tencent have an edge in their ready access to eyeballs, aggressive upstarts have gained substantial traction through sizable investments in marketing, strategic partnerships, and AI-powered personalization.
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