6Pages write-ups are some of the most comprehensive and insightful I’ve come across – they lay out a path to the future that businesses need to pay attention to.
— Head of Deloitte Pixel
At 500 Startups, we’ve found 6Pages briefs to be super helpful in staying smart on a wide range of key issues and shaping discussions with founders and partners.
— Thomas Jeng, Director of Innovation & Partnerships, 500 Startups
6Pages is a fantastic source for quickly gaining a deep understanding of a topic. I use their briefs for driving conversations with industry players.
— Associate Investment Director, Cambridge Associates
Read by
500 Startups
Used at top MBA programs including
Stanford Graduate School of Business
University of Chicago Booth School of Business
Wharton School of the University of Pennsylvania
Kellogg School of Management at Northwestern University
  • Recent events – such as account restrictions stemming from the US Capitol riots, and WhatsApp’s privacy update enabling data-sharing with Facebook (now delayed) – have resulted in tens of millions of users looking for alternatives to the leading messaging apps.
  • These events have caused the user bases of alternative encrypted-messaging apps Signal and Telegram to “explode.” Telegram, for instance, added 125M+ users in Jan 2021 to reach 525M+ monthly active users.
  • For messaging apps, there is a clear tradeoff between features and privacy. When all the interactions on an app are end-to-end encrypted and very little metadata is captured, the data can’t be the business model – so the options are mainly paid subscriptions or donations. As a result, many messaging apps are tying their business models to the parts of their service that are not end-to-end encrypted, from advertising to social commerce.
  • Encrypted-messaging apps are becoming major channels for propaganda and misinformation. Russia, for instance, lifted its ban on Telegram last year and the app is now used by state-sponsored outlets to disseminate propaganda. “Information operations” are being deployed in private groups and public channels all over the world.
Become an All-Access Member to read the full brief here
All-Access Members get unlimited access to the full 6Pages Repository of637 market shifts.
Become a Member
Become a Member
Already a Member?
All Briefs
See more briefs

Get unlimited access to all our briefs.
Make better and faster decisions with context on far-reaching shifts.
Become a Member
Become a Member
Get unlimited access to all our briefs.
Make better and faster decisions with context on what’s changing now.
Become a Member
Become a Member