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— Associate Investment Director, Cambridge Associates
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BCG
500 Startups
Used at top MBA programs including
Stanford Graduate School of Business
University of Chicago Booth School of Business
Wharton School of the University of Pennsylvania
Kellogg School of Management at Northwestern University
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Summary
  • In 5 years of sifting through thousands of market signals every week, we’ve learned that far-reaching market shifts rarely come out of nowhere and often have long-tail effects. While we generally avoid calling ourselves futurists, we can try to draw dashed lines from here to there.
  • In this brief, 6Pages looks ahead at 14 market shifts that we expect will unfold this year. 2022 is already shaping up to be a landmark year – because of the macroeconomic long-tail effects of the pandemic, shifting geopolitical alliances, and watershed technologies coming into focus.
  • It’s going to be a tricky year – volatile in the near term with the ongoing market correction but with a case for optimism. Individuals are reaching new levels of empowerment, flexibility and choice. Households still have strong balance sheets, and supply-chain constraints will ease. What is happening in the near term can be viewed as re-connecting the flows of capital to the real-world economy.
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