6Pages write-ups are some of the most comprehensive and insightful I’ve come across – they lay out a path to the future that businesses need to pay attention to.
— Head of Deloitte Pixel
At 500 Startups, we’ve found 6Pages briefs to be super helpful in staying smart on a wide range of key issues and shaping discussions with founders and partners.
— Thomas Jeng, Director of Innovation & Partnerships, 500 Startups
6Pages is a fantastic source for quickly gaining a deep understanding of a topic. I use their briefs for driving conversations with industry players.
— Associate Investment Director, Cambridge Associates
Read by
500 Startups
Used at top MBA programs including
Stanford Graduate School of Business
University of Chicago Booth School of Business
Wharton School of the University of Pennsylvania
Kellogg School of Management at Northwestern University
  • In this brief, 6Pages delves into how generative AI is accelerating the shift towards identity as a business model. Specifically, we explore how synthetic media is allowing notable individuals to sell their likenesses, even as they age.
  • The rise of hyperreal synthetic-media production – which runs the gamut from imagery to voice to video avatars – has been supercharged by the generative AI boom. Lifelike avatars of real humans are being used in a wide range of applications from marketing/training content to personalized customer/patient interactions.
  • With generative AI’s recent advances, celebrities are realizing that they can “get paid, but they don’t have to turn up.” As a result, many are looking to extend the economic value of their identities over time and into different use cases.
Become an All-Access Member to read the full brief here
All-Access Members get unlimited access to the full 6Pages Repository of637 market shifts.
Become a Member
Become a Member
Already a Member?
All Briefs
See more briefs

Get unlimited access to all our briefs.
Make better and faster decisions with context on far-reaching shifts.
Become a Member
Become a Member
Get unlimited access to all our briefs.
Make better and faster decisions with context on what’s changing now.
Become a Member
Become a Member