“
6Pages write-ups are some of the most comprehensive and insightful I’ve come across – they lay out a path to the future that businesses need to pay attention to.
— Head of Deloitte Pixel
“
At 500 Startups, we’ve found 6Pages briefs to be super helpful in staying smart on a wide range of key issues and shaping discussions with founders and partners.
— Thomas Jeng, Director of Innovation & Partnerships, 500 Startups
“
6Pages is a fantastic source for quickly gaining a deep understanding of a topic. I use their briefs for driving conversations with industry players.
— Associate Investment Director, Cambridge Associates
Read by
Used at top MBA programs including
Summary
- In this brief, 6Pages delves into how generative AI is accelerating the shift towards identity as a business model. Specifically, we explore how synthetic media is allowing notable individuals to sell their likenesses, even as they age.
- The rise of hyperreal synthetic-media production – which runs the gamut from imagery to voice to video avatars – has been supercharged by the generative AI boom. Lifelike avatars of real humans are being used in a wide range of applications from marketing/training content to personalized customer/patient interactions.
- With generative AI’s recent advances, celebrities are realizing that they can “get paid, but they don’t have to turn up.” As a result, many are looking to extend the economic value of their identities over time and into different use cases.
Become an All-Access Member to read the full brief here
All-Access Members get unlimited access to the full 6Pages Repository of543 market shifts.
Become a Member
Already a Member?Log In
All Briefs
Get unlimited access to all our briefs.
Make better and faster decisions with context on far-reaching shifts.
Become a MemberAlready a Member?Log In
Get unlimited access to all our briefs.
Make better and faster decisions with context on what’s changing now.
Become a MemberAlready a Member?Log In