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Summary
- In this brief, 6Pages delves into how generative AI is accelerating the shift towards identity as a business model. Specifically, we explore how synthetic media is allowing notable individuals to sell their likenesses, even as they age.
- The rise of hyperreal synthetic-media production – which runs the gamut from imagery to voice to video avatars – has been supercharged by the generative AI boom. Lifelike avatars of real humans are being used in a wide range of applications from marketing/training content to personalized customer/patient interactions.
- With generative AI’s recent advances, celebrities are realizing that they can “get paid, but they don’t have to turn up.” As a result, many are looking to extend the economic value of their identities over time and into different use cases.
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