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BCG
500 Startups
Used at top MBA programs including
Stanford Graduate School of Business
University of Chicago Booth School of Business
Wharton School of the University of Pennsylvania
Kellogg School of Management at Northwestern University
Summary
  • With the California Consumer Privacy Act (CCPA) about to take effect on Jan 1 2020, companies across the world are scrambling to prepare for the requirements of the new data privacy law.
  • CCPA has far-reaching impact, applying to the significant portion of US and global companies that do business in California, with an estimated 500K organizations impacted in the US alone.
  • The cost of compliance for each business could be $50K to $2M, with companies expected to spend a total of $55B to prepare for CCPA.
  • Big tech players are moving to comply while lobbying for federal regulation; the rest of the ad ecosystem is bracing for impact and waiting to understand how the rules will be enforced.
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