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  • With the California Consumer Privacy Act (CCPA) about to take effect on Jan 1 2020, companies across the world are scrambling to prepare for the requirements of the new data privacy law.
  • CCPA has far-reaching impact, applying to the significant portion of US and global companies that do business in California, with an estimated 500K organizations impacted in the US alone.
  • The cost of compliance for each business could be $50K to $2M, with companies expected to spend a total of $55B to prepare for CCPA.
  • Big tech players are moving to comply while lobbying for federal regulation; the rest of the ad ecosystem is bracing for impact and waiting to understand how the rules will be enforced.
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